Market Strategy & Branding Marjorie Wilner advises professional service firms on marketing strategy. She creates programs that communicate powerfully and consistently, across all types of media. Her strategies clearly distinguish her clients from their competitors, help them achieve new visibility and recognition, and advance their business development goals. She accomplishes this through a process she calls Market Magneticssm.
  
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Market Magneticssm is about clients communicating with their markets—not at them—in order to draw the audience in and create a connection. The approach evolved over Marjorie's 25 years of professional experience, first as a banker, then as a communications consultant and corporate marketing executive. She spent a decade as a project finance specialist with Drexel Burnham, First Boston and Chase. Immersed in the culture and practices of the financial industry, as well as those related to it in law and insurance, Marjorie leveraged that insight into the foundation of her communications practice. It provides greater credibility in the marketing programs that she creates for her clients, because she can translate their expertise into terms that resonate with the layperson.

Large and small firms have worked with Marjorie to achieve these benefits. They include such recognizable names as Goldman Sachs, Credit Suisse, Marsh, MetLife, Touchstone Investments and UBS, as well as a host of firms that are better known in local or institutional markets.

Marjorie Wilner is a member of the Financial Women's Association and the International Association of Business Communicators. She has served on the board of directors of the Center for Book Arts and as an adjunct professor at Baruch College, teaching advanced topics in marketing.

Education

M.B.A. (finance, with distinction) 1982, M.A. (psychology) 1980, B.A. 1978; New York University. N.Y.U. Stern Executive Program - Internet Marketing of Financial Services, May 1999.

Honors: National Merit Scholar, Regents Scholar, University Scholar.

 

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