Do you notice a competitor regularly quoted in the news, even though you have greater expertise? Is your website project stalled because no one can agree on its purpose? Do you know what differentiates you from others in your industry?

If so, you are not alone—these are classic symptoms of an organization without a marketing strategy.

Market Strategy

Offering a valuable service is only half the battle: creating market awareness can be just as demanding. Market Magneticssm— the attraction that you exert over your market—doesn't just happen. It demands a customized strategy to organize efforts and resources toward specific goals.

The first step in the process is research. What do your clients value about their experience with your firm? Where is the growth in your industry? What are your true core competencies? Through confidential interviews involving your leadership, staff, and your key clients, as appropriate, we develop an understanding of your unique selling proposition.

Directed by this insight, the engineering work begins. Research findings are translated into positioning goals. Now we can develop an action plan for reaching these objectives, with every element—positioning statement, website, corporate identity, media relations, advertising, etc.—specified, detailed and ready to be implemented.

So that rather than seeking out your clients one by one, you will have a compelling message that draws them to you.

Branding

Can a website sell your services? A brochure? A logo?

No. But they can support a purchase. They confirm your capabilities, approach and positioning.

They remind clients and prospects of the benefits of working with your firm.

They help to create your brand—a perception about your firm that is larger than the sum of its professionals and their work.

Our capabilities encompass projects such as:

Internet Communications—audit of website effectiveness and usability, website design and implementation, and content management system

Print Communications—capabilities brochures, annual reports, and client newsletters

Corporate Identity—logos, typography, color palette, signage, stationery, presentation templates, editorial style guides.

Advertising—creative concept, design and copywriting.

Media Relations—media training and outreach.